Shabib Al Maamari is the Managing Director of Visit Oman, the Sultanate of Oman’s premier
digital travel operator, where he leads the organization in its mission to connect the world to
Oman’s natural beauty and cultural richness, while elevating the local travel and tourism sector
to new heights. Under his leadership, Visit Oman has successfully entered over 30 key source
markets and activated the Digital Travel Hub, a transformative initiative that digitally maps
Omani tourism offerings through strategic partnerships with global travel technology giants,
including Expedia Group, Trip.com, Destinia, and more – reaching over 300 million users across
more than 170 countries.
With 20+ years of experience, Al Maamari has led in both public and private sectors across Oil
& Gas, Education, Aviation, and Tourism, holding key roles at Oman Aviation Group, Transom,
BP Oman, Injaz Oman, the Diwan Royal Court, and the Ministry of Manpower.
Shabib is a Founding Member of the Oman Tourism Association, and also serves on the Board
of Directors of several strategic joint ventures and tourism projects in the country. His influence
extends globally as the Executive Leader for the Middle East & Africa at the Global Travel &
Tourism Resilience Council, and he was recognized among Forbes Middle East’s Top 100 Travel
& Tourism Leaders of 2025. He also featured in Newsweek’s Travel Series: New Destinations –
Global Travel and Tourism Leaders 2025, highlighting his outstanding contributions to the
travel and tourism industry.
He is a regular speaker at leading global travel exhibitions, including FITUR, ITB Berlin, Arabian
Travel Market Dubai, and World Travel Market London, where he shares insights on travel
technology and destination innovation.
He holds a Bachelor of Science in Business Administration from the University of Missouri, and
a Management Certification from Penn State University, USA.
